Substack brought you here
Substack Publication Design
Welcome, Substack writers
What do you need?
Work with a trusted brand expert with over a decade of experience. More recently, I’ve been involved with the design & launch of more than 100 Substack Publications and I’m committed to making your publication stand out on Substack.
Which of these options sound like you?
Does this sound like you?
I already have a brand / artwork designed, but I’m looking to bring it across to your Substack publication.
and / or
I’ve set up my publication on Substack, but I see other publications that look more ‘put together’ than mine, and I’d like an expert touch.
The substack
Brand Tuneup
$
199
00
USD
5 day turnaround USD
-
This package is for you if you already have a brand / artwork designed, but are looking to bring that brand across to your Substack publication AND / OR if you are looking to otherwise enhance your presence on Substack.
-
1:1 hands-on service
-
Upfront virtual call
to discuss your publication, your goals, and your content calendar (to identify any opportunities) -
1:1 hands-on service
-
Style Kit ( 1 page PDF) A guide to keep your brand consistent
-
Setup Support:
Support with setting your brand up online -
Followup Call
To ensure that expectations were met
Click Here
This package is valued at about 3 hours of work
Does this sound like you?
I am ready to start posting articles to Substack, but I don’t have a brand brand / artwork designed,
The Substack
Design Package
$
660
00
2 weeks -
Our original Substack Package This package was designed specifically with Substack writers in mind. It’s streamlined to help you launch your publication quickly & confidently.
-
We stripped out all the complexity that usually comes with the brand design process, to bring you a professional brand, in less time.
-
Quick & simple Brief
Just 10 quick questions to get started -
Multiple Revision Rounds With access to video calls throughout
Click Here
This is text element
I already have a brand / artwork designed, but I’m looking to bring it across to your Substack publication AND / OR if you are looking to otherwise enhance your presence on Substack.
The Substack
Emergency
$
990
00
In 48 hours or less -
Our 'red telephone' service when you need your publication looking great
-
We stripped out all the complexity that usually comes with the brand design process, to bring you a professional brand, in less time.
-
Quick & simple Brief
Just 10 quick questions to get started -
Multiple Revision Rounds With access to video calls throughout
Click Here
This is text element
Tara has an amazing eye for colour & space and gets it just right. She took my brief & made it even better than I thought possible. She really felt into my product, and established the best way to market it to my clients.
On top of that she juggled our differing time-zones with ease & kept me abreast on what was happening with small videos - on changes that were being made while I was asleep. I couldn't think of any better person to work with.
On top of that she juggled our differing time-zones with ease & kept me abreast on what was happening with small videos - on changes that were being made while I was asleep. I couldn't think of any better person to work with.
Tara has developed a corporate identity that really reflects the essence of the brand we wanted to create. She was intuitive, creative & patient with us.
Her energy is clear & focused. We love the work she has done & we highly recommend Tara & her team at OmniBrand
Her energy is clear & focused. We love the work she has done & we highly recommend Tara & her team at OmniBrand
I may have had 20 years of experience as a journalist, but when I began making the shift to start my own Substack, I felt like a disheveled mess. Thankfully, a friend told me about Tara's amazing design work at OmniBrand.
One Substack package later, and I had a slick logo, an inspired color scheme and all the support I needed to feel like I was dressed for success.
One Substack package later, and I had a slick logo, an inspired color scheme and all the support I needed to feel like I was dressed for success.
I knew Tara was the right person to work with after meeting her.
She was instantly personable, easy to communicate with, and understood what I was struggling with and what my goals were.
I did not doubt that she could help me build something I'm proud of sharing - and she absolutely delivered! Her care and attention has been outstanding.
I did not doubt that she could help me build something I'm proud of sharing - and she absolutely delivered! Her care and attention has been outstanding.
Tara has been amazing with building our website & expanding our brand for Colors of Hope & Kings Gate Ranch. She has always been on schedule & even though she's around the world for us, it's never gotten in the way of servicing our non-profit needs.
We are honored & grateful for her amazing talent & services. Her pricing is absolutely amazing when we're trying to do everything on a budget, yet her design work is far above what we could ask for. The kindness she brings to every phone call is refreshing. Our team is honored to work with Tara and her team at OmniBrand!
We are honored & grateful for her amazing talent & services. Her pricing is absolutely amazing when we're trying to do everything on a budget, yet her design work is far above what we could ask for. The kindness she brings to every phone call is refreshing. Our team is honored to work with Tara and her team at OmniBrand!
Corporate Brand Design
Timeline: 6 - 8 weeks | Investment starts at: $2 450 USD
Brand Discovery:
The discovery session is a relaxed & informal video call where we ask all the right questions to get to the heart of your brand, after which we’ll have all the info we need to formulate an effective brand strategy.
Strategy:
Our brands are built on a solid foundation of strategy. We conduct research to ensure we have a strong strategy in place.
Multiple Revision Rounds
We offer through multiple design & revision rounds, and we won’t stop until we’ve crafted a brand that you absolutely love.
Brand Set:
You’ll get your brand in all the versions and formats you need, including a primary logo, secondary logo, submark, icon & favicon.
Corporate Stationery:
This package includes your choice of any three digital extras, such as a print-ready letterhead, email signature and business card.
Social Media Templates:
This package includes your choice of any three digital extras, such as a print-ready letterhead, email signature and business card.
Digital Brand Book (Brand Guidelines)
Your brand book is your guide to maintaining a consistent brand identity across all of your customer touchpoints. Delivered as a PDF, and usually runs to about 12 pages.
Launch:
1:1 service from start to finish. We only work with 1 – 2 brand packages per month. We also offer support with implementing & navigating your brand in the real world.
Or book a free consultation here
A brand with clarity has the power to slice through the market, speaking directly into the hearts and minds of your audience. It captures attention, inspires action, and drives tangible results.
Our Work
We have designed more than 100 brands. Here’s a few of them:
poetry | astrology | mystery
Alex Dimitrov & Dorothea Lasky
@astropoets
Alex Dimitrov, author of Love and Other Poems, Together and by Ourselves, and Begging for It, is a poet who also shares his ongoing Twitter poem “Love” in real time. Alongside Dorothea Lasky, who has written seven books including The Shining and Animal, Dimitrov co-founded Astro Poets and co-authored Astro Poets: Your Guides to the Zodiac.
- New York, USA
Alex Dimitrov & Dorothea Lasky
@astropoets
Alex Dimitrov, author of Love and Other Poems, Together and by Ourselves, and Begging for It, is a poet who also shares his ongoing Twitter poem “Love” in real time. Alongside Dorothea Lasky, who has written seven books including The Shining and Animal, Dimitrov co-founded Astro Poets and co-authored Astro Poets: Your Guides to the Zodiac.
- New York, USA
Philip Scribner Balboni
@theworldtoday
Philip Scribner Balboni is an American journalist and media entrepreneur who has worked in broadcast and cable television, newspapers, wire services and digital media. He is the founder and former president of New England Cable News and GlobalPost, as well as former vice president and news director of WCVB-TV.
- New York, USA
Philip Scribner Balboni
@theworldtoday
Philip Scribner Balboni is an American journalist and media entrepreneur who has worked in broadcast and cable television, newspapers, wire services and digital media. He is the founder and former president of New England Cable News and GlobalPost, as well as former vice president and news director of WCVB-TV.
- New York, USA
FX Macro brings you up to speed on the relevant macro developments: central banks, economic data, sentiment, intermarket analysis. For traders, investors and everyone interested in what’s going on in FX and macro.
FXMacroGuy
@fxmacro
FXMacroGuy is a seasoned trader based in New York who runs FX Macro, a newsletter focused on currencies and global economics for traders and finance professionals. Preferring to stay anonymous, he provides straightforward, data-driven insights without personal opinions, helping readers make sense of the market. His analysis, packed with facts and charts, breaks down what happened in the markets each week to predict future trends.
- New York, USA
FXMacroGuy
@fxmacro
FXMacroGuy is a seasoned trader based in New York who runs FX Macro, a newsletter focused on currencies and global economics for traders and finance professionals. Preferring to stay anonymous, he provides straightforward, data-driven insights without personal opinions, helping readers make sense of the market. His analysis, packed with facts and charts, breaks down what happened in the markets each week to predict future trends.
- New York, USA
This publication is my attempt to describe the myriad ways in which technology and psychology conspire to fool us, and to explore how we can withstand the covert assault on our senses
Gurwinder Bhogal
@gurwinder
Gurwinder Bhogal is a writer & researcher with a focus on the intersection between technology, phsychology & human behaviour. He writes about how information can be weaponized in our digital age. His work has appeared in Areo, Quillette, The Humanist, The Sunday Express, and on the blog of the counter-extremism think-tank, Quilliam.
- United Kingdom
Gurwinder Bhogal
@gurwinder
Gurwinder Bhogal is a writer & researcher with a focus on the intersection between technology, phsychology & human behaviour. He writes about how information can be weaponized in our digital age. His work has appeared in Areo, Quillette, The Humanist, The Sunday Express, and on the blog of the counter-extremism think-tank, Quilliam.
- United Kingdom
In the best of all possible worlds, culture, ideas, science, reason, and public policy are all interconnected, and benefit from the interplay between them.
Lawrence M. Krauss
@LAWRENCEKRAUSS
Lawrence Krauss is an American-Canadian theoretical physicist and cosmologist and the author of several bestselling books, including A Universe from Nothing: Why There is Something Rather than Nothing (2012) and The Greatest Story Ever Told—So Far: Why Are We Here? (2017).
- Canada
Lawrence M. Krauss
@LAWRENCEKRAUSS
Lawrence Krauss is an American-Canadian theoretical physicist and cosmologist and the author of several bestselling books, including A Universe from Nothing: Why There is Something Rather than Nothing (2012) and The Greatest Story Ever Told—So Far: Why Are We Here? (2017).
- Canada
I’ve spent my career in authoritarian and far-off places, from inside North Korea to the trans-Siberian railway across Russia, from investigations into genocide in Cambodia to experiments in technological surveillance in China.
Geoffrey Cain
@GEOFFREYCAIN
Geoffrey Cain is an American journalist, author and anthropologist specialising in geopolitics and technology. He is the author of “The Perfect Police State” and “Samsung Rising”. His work has appeared in The Economist, Time, Wired (magazine) and The Wall Street Journal and he is also a regular commentator on Bloomberg TV, BBC, CNN, and NPR.
- Seoul, South Korea
Geoffrey Cain
@GEOFFREYCAIN
Geoffrey Cain is an American journalist, author and anthropologist specialising in geopolitics and technology. He is the author of “The Perfect Police State” and “Samsung Rising”. His work has appeared in The Economist, Time, Wired (magazine) and The Wall Street Journal and he is also a regular commentator on Bloomberg TV, BBC, CNN, and NPR.
- Seoul, South Korea
Finding your brand story
Through storytelling, brands can evoke emotions, spark conversations, and inspire action.
A well-crafted brand serves as a vessel, carrying our stories, our essence, and our values. It offers a window to the soul of your business, inviting others to connect and join you on your journey.
As branding experts, part of our service is to help you find your unique brand story, and infuse your brand with your essence so that your brand resonates with authenticity & attracts your target audience.
What they said:
Here’s what some of our clients had to say about us:
Tara has an amazing eye for colour & space and gets it just right. She took my brief & made it even better than I thought possible. She really felt into my product, and established the best way to market it to my clients.
On top of that she juggled our differing time-zones with ease & kept me abreast on what was happening with small videos - on changes that were being made while I was asleep. I couldn't think of any better person to work with.
On top of that she juggled our differing time-zones with ease & kept me abreast on what was happening with small videos - on changes that were being made while I was asleep. I couldn't think of any better person to work with.
Tara has developed a corporate identity that really reflects the essence of the brand we wanted to create. She was intuitive, creative & patient with us.
Her energy is clear & focused. We love the work she has done & we highly recommend Tara & her team at OmniBrand
Her energy is clear & focused. We love the work she has done & we highly recommend Tara & her team at OmniBrand
I may have had 20 years of experience as a journalist, but when I began making the shift to start my own Substack, I felt like a disheveled mess. Thankfully, a friend told me about Tara's amazing design work at OmniBrand.
One Substack package later, and I had a slick logo, an inspired color scheme and all the support I needed to feel like I was dressed for success.
One Substack package later, and I had a slick logo, an inspired color scheme and all the support I needed to feel like I was dressed for success.
I knew Tara was the right person to work with after meeting her.
She was instantly personable, easy to communicate with, and understood what I was struggling with and what my goals were.
I did not doubt that she could help me build something I'm proud of sharing - and she absolutely delivered! Her care and attention has been outstanding.
I did not doubt that she could help me build something I'm proud of sharing - and she absolutely delivered! Her care and attention has been outstanding.
Tara has been amazing with building our website & expanding our brand for Colors of Hope & Kings Gate Ranch. She has always been on schedule & even though she's around the world for us, it's never gotten in the way of servicing our non-profit needs.
We are honored & grateful for her amazing talent & services. Her pricing is absolutely amazing when we're trying to do everything on a budget, yet her design work is far above what we could ask for. The kindness she brings to every phone call is refreshing. Our team is honored to work with Tara and her team at OmniBrand!
We are honored & grateful for her amazing talent & services. Her pricing is absolutely amazing when we're trying to do everything on a budget, yet her design work is far above what we could ask for. The kindness she brings to every phone call is refreshing. Our team is honored to work with Tara and her team at OmniBrand!
We help you to find your brand story, and create a professional brand identity so that you can reach your business goals
Clarity is compelling
Your brand story becomes truly compelling only after it’s refined and distilled to be clear & concise.
A brand with clarity has the power to slice through the market, speaking directly into the hearts and minds of your audience. It captures attention, inspires action, and drives tangible results.
We take the time with you to distill your essence, story, and values into a succinct and compelling corporate brand, and then we communicate that essence through professional brand design.
Give your business the gift of a corporate identity that reflects your true essence & visually communicates your core message
Making your goals a reality
Your brand is a strategic tool for driving your business forward and achieving your goals.
Branding goes beyond aesthetics to achieve your practical business goals.
Your new brand will help you:
- Make your potential clients feel like they know you already
- Resonate with your target audience
- Differentiate you from your competition
- Communicate your value
- Increase your engagement and drive up sales
The very special magic of Corporate Branding
When our clients first reach out to us, they often have incredible business ideas, but are weighed down by feelings of uncertainty and doubt.
But once you see your vision come to life through our corporate branding, something shifts. Suddenly, that leap into the unknown doesn’t seem so scary anymore – you want to dive in & be seen.
This is the special magic of branding, and it’s the fuel that drives us.
We’re here to give you that confidence boost that comes from having a professional brand – that feeling of direction, purpose and confidence to tackle what lies ahead.
Our process
How we deliver a polished, professional brand identity in 6 – 8 weeks*
Discovery & Strategy
Week 1
We initiate every project with 1 or 2 in-depth discussions aimed at understanding your goals & crafting your unique brand strategy.
Design & revision rounds
Weeks 2 - 5
We collaborate closely with you and there’s no limit on the number of design & revision rounds as every project is unique & our goal is total satisfaction.
Delivery & Launch
Weeks 6 - 8
You’ll be well-equipped to launch your brand confidently, armed with your comprehensive brand guidelines and a library of brand assets.
FAQ
Answers to our most frequently asked questions
How long does it take?
Our Corporte brand package typically takes between 6 – 8 weeks from our initial consultation to the final delivery of the brand assets.
However, the process may vary depending on the complexity of the project or your specific goals. If you have a launch date in mind, we may adjust the schedule to meet your deadline.
How many revision rounds do you offer?
We offer multiple revision rounds – enough to ensure that you’ll be 100% in love with your brand.
What is the process & timeline?
- The Discovery:
- We delve deep into your internal branding and goals, uncovering the essence of your brand identity and understanding your goals.
- The Strategy:
- We conduct research to define your brand positioning and develop a unique & comprehensive brand strategy.
- Multiple Design Rounds:
- We present you with an initial set of design concepts, and request your feedback. We’ll then go through multiple design & revision rounds, and we won’t stop until we’ve crafted a brand that you absolutely love.
- Brand Delivery & Launch:
- Upon final approval, we deliver the completed brand assets and guidelines, equipping you with everything you need to confidently launch your brand into the world.
What is the discovery session like?
The discovery session is a relaxed & informal video call where we will ask all the right questions to get to the heart of your brand.
Some of our clients prefer to work through the questions on their own after the call, and we will provide worksheets if you prefer this option.
After the discovery session, we will have all the info we need to conduct our research & formulate an effective brand strategy.
Help, the wall street Journal is interviewing me in 42 hours and my brand is a mess.
When opportunity comes knocking, you need to jump at it with both hands.
If you need a professional brand in a hurry, we’ve got you covered
3 Steps to an emergency brand
- Fill out the form below and our team will get in touch to create an emergency brand for you
- Make yourself a cup of tea & Get ready for your interview – you’re going to be fine
- Watch for an email from us, with a link to all your assets & a walkthrough video from us, walking you through a fast setup up of your brand in just minutes
It’s that easy. You’ve got this.
This package includes: $660
What are the payment terms?
OmniBrand requires a 40% project initiation fee to kick off the project. The remaining 60% is payable prior to the delivery of the final files.
How will I receive my designs?
We deliver files in the following formats:
The Corporate Logo:
- JPEG
- PNG
- PSD (Adobe Photoshop)
- EPS (Adobe Illustrator)
- Adobe PDF
- JPG
- Adobe PDF
- EPS (Adobe Illustrator)
- Microsoft Word Template (DOTX)
What's in the brand book?
Your brand book is your guide to maintaining a consistent brand identity across all of your customer touchpoints.
Delivered as a 12 page digital PDF, it consists of:
Delivered as a 12 page digital PDF, it consists of:
- A Guide to your Corporate Brand
- Logo Marks Usage Guide
- Brand colours
- Typography
- Imagery & Photography Guide
- Brand Positioning
- Tone of Voice
What's not included in this package?
- Physical printing
- Licenses for premium fonts or graphics.
Other packages we offer:
While every project is different, we have 4 core packages:
- The Microbrand
The Substack one
Perfect for small businesses, freelancers, and personal brands seeking to launch an impactful brand, within the next 14 days.
This package is perfect for you if you’re keen to get your passion project kicked off quickly & effortlessly.
- The Emergency Brand
The Fast one
Sometimes when opportunity comes knocking… you need a brand in a hurry! Tell us your emergency & we’ll hop on it!
Join our exclusive list of clients who benefit from the complete Omnibrand package.
- The Corporate Brand
The Corporate one
Perfect for Corporate branding because it starts with a thorough strategy session & ends with a beautiful brand book.
- The Whole package
Our brand & website package
Our Signature offer includes corporate branding, website design, hosting, & maintenance in one comprehensive package.
Don’t know where to start?
Easy. Just book a free chat. We’ll make sure you get the package that suits your needs & your budget
